How to Sell a Home – Paradise Valley
At a recent Real Estate Conference, a home-seller asked me, “why am I getting lots of showings and no offers on my home?”. It was and is a great Real estate question. Let’s take a look at How to Sell a Home in Paradise Valley. And might I add, at a record setting number.
Selling a Home in Paradise Valley – Create Excitement and International Presence
One of the most important jobs for a Realtor is, effective, dynamic marketing. The goal being to generate compelling interest among potential buyers locally, nationally and internationally. National and International marketing is especially important in Paradise Valley and neighboring communities of Arcadia, Scottsdale and Biltmore. In fact, Paradise Valley is one of the top real estate destinations in the world for luxury home buyers. Nowhere is it more important to have a broker with international presence than in Paradise Valley and Scottsdale. Launch – Compass Realty in Scottsdale has one of the best international home marketing programs in the world. Effective marketing from an International Real estate Agency and excellent marketing from your listing agent will drive qualified buyers into your home. HOWEVER – How to achieve a TOP dollar sale is noted following.
Great Presentation and Marketing Sells Homes in Paradise Valley
An excellent Realtor will have also #1. Made sure your home presented beautifully, from enhancing all interior and exterior cosmetic items to staging #2. Created beautiful brochures from stunning photography done on your home #2B. Put the “Best” but not all pictures on the internet / The drone image of your rooftop is NOT attractive. #3. Marketed Videos of your home to all the luxury web sites and social sites including – You Tube 4. Featured your home on his/her office tour #5. On the multi-agency broker tour and #6. Completed numerous open houses. Provided your Realtor has done a great job with ALL the above boxes checked above; You ask, “ why am I getting lots of home showings but no offers???”
Great Marketing – Great Paradise Valley Realtor -What’s Wrong?
Assuming a reasonable time as gone by. Assuming you have a great Realtor, who has taken all the steps described above, the answer is very simple. Your home is priced too high for the market. Lots of showings and no offers means one thing; buyers are viewing your home because of effective marketing but purchasing other homes that are perceived to be, equal to or nicer than yours at a lower price. I know. I know your home is amazing and worth every penny of the list price. However, the buyers viewing it are not appreciating it as much as you do. Therefore they are buying other homes on the market.
Best Way to Sell a Home -Paradise Valley
You as a seller have a choice. #1 holds your price and waits for a buyer that appreciates your home as much as you do. Or #2 adjust the price to what other relevant homes are selling for. However, Don’t be fooled into thinking another Realtor is going to “sell” your home. Realtors do not “sell” homes. Realtors market homes. In 93% percent of the cases, your agent will never engage the buyers for any significant amount of time to “sell” the home. What creates a ‘home sale’ is four critical components #1. A beautifully presented home. #2. A Properly priced home. (based on it’s presentation and merits) #3. Excellent Marketing. #4 A home that meets the buyer criteria.
Your Realtor Works for You
ONLY If you are NOT getting showings should a reevaluation of a continued relationship with the real estate agent be in order. Sadly I have seen some talented agents doing a terrific job not have their listing agreement renewed. Another real estate agent is then hired. the priced is lowered and whhaaalaaah sale !!! Hugs and kisses for the ‘genius’ new agent. In FACT, the sale was simply a result of the home being properly priced. Lots of showings and no offers typically means the agents doing a good job but home is over -priced. No or few showings, typically means marketing is lacking or the home is priced 20% or more above market value. Please note: there are numerous tools to increase a home’s value.
To learn more about how, to easily INCREASE the value of your home to the market, receive selling tips and learn how to make MORE money selling your home. Please feel free to call me anytime at 480-450-4632 Launch – Compass Realty Scottsdale Michael Chaisson – Realtor – Recommended, Referred and Respected. There is a difference in Realtors. The best will help you get a TOP dollar sale.
Realtor -Specializing in Paradise Valley, Scottsdale and Arcadia Arizona
Michael Chaisson – Realtor
Launch – Compass Realty
Premier Client Services
Ranked Top 1% Nationally
Circle of 26 Excellence Award Recipient
480-450-4632
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